Towards transparency and privacy in the online advertising business

VI IGFSpain (Internet Gobernance Forum)


Type of disseminating activity: Presentation at Conference

Target-profile / audience: Industry, Civil Society, Policy Makers, Media

Number of attendants: 160

Section of the project covered by dissemination: TYPES presentation all work packages

Overview of feedback received: Discussions with 15 people after the conference (2 news, 8 private companies, 5 public administration).

Reason for choosing this particular event to disseminate the project: IGF Spain meets in Spain each year to the Internet community to discuss the social, technological and economic impact of the Internet. This forum attended by representatives of the Internet industry, public administration, data protection regulatory bodies, social organizations and entrepreneurs. In this issue of privacy it has been present in several of the sessions. In the 4th Session, entitled “Internet and social media, consequences of personalization” we had the opportunity to present TYPES (this was proposed by AUI) in which we discussed the customization tools to manage privacy and its impact on the advertising industry. Miguel Pérez Subías TYPES presented the project and IAB Spain also was as keynote. The conference would like to close the Director of the Data Protection Agency who also was interested in the project TYPES

Other comments: IGFSpain initiative is supported and driven by the  Spanish government and it congregates around a very large stakeholder group

Relevant links: http://jornadasigfspain.es/,http://confilegal.com/20161013-la-sexta-edicion-del-foro-gobernanza-internet-analiza-los-cambios-legislativos-tecnologicos-internet/,http://www.efefuturo.com/noticia/ley-servicios-productos-digitales/

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