Towards transparency and privacy in the online advertising business

MyData 2016 Advancing Human Centric Personal Data, Helsinki – Finland


Type of disseminating activity: Presentation at Conference

Target-profile / audience: Scientific Community (Higher Education, Research), Industry, Civil Society, Policy Makers, Media

Number of attendants: 370 in attendance for the presentation alone

Section of the project covered by dissemination: In our intervention was a brief contextualization of what matters to European citizens (taking as its starting point the Special Eurobarometer 431 on how to perceive citizens the processing of personal data) and then we presented TYPES  vision and more details about each of the tools that are being developed and their application for end users and professionals.

Overview of feedback received: At the end of the meeting we had exchange with about 14 people who were interested in the project.

Reason for choosing this particular event to disseminate the project: MyData is a human centered approach in personal data management that combines industry need to data with digital human rights. MyData 2016 conference brings together an international crowd of 1000 people from businesses, research community, civil society and government to shape the fundamentals on how personal data is managed globally.

Other comments: MyData initiative is supported and driven by the Norwegian government and it congregates around a very large stakeholder group, whose philosophy fits with the project TYPES so it should be followed closely. Business are already raising some answers and some entrepreneurial projects that align with the objectives of TYPES

Relevant links: http://www.mydata2016.org, http://aui.es/types/types-mydata-ppt.pdf

Leave a Reply