Towards transparency and privacy in the online advertising business


TYPES (Towards transparency and privacy in the online advertising business) plans to demonstrate solutions that protect individuals’ privacy while empowering the users to control how their data is used by service providers for advertising purposes. At the same time, TYPES will make it easier to verify whether users’ online rights are respected and if personal data is exchanged for a reasonable value-added to users.

The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme. It was launched in May 2015 and is scheduled to run for 30 months. Its main mission is to define, implement and validate in pre-market status a holistic framework of technologies and tools that guarantees both transparency and privacy preservation by giving the end user control upon the information he/she is willing to share, and defines privacy-by-design solutions.

About TYPES Consortium

The TYPES Consortium is comprised of Eurecat, Telefónica I+D, NEC Europe LTD, Wedia Limited, Fundación Imdea Networks, The Open University of Israel, Universidad Carlos III de Madrid, Interactive Advertising Bureau Europe, UPCOM BVBA, Asociación de Usuarios de Internet.