Towards transparency and privacy in the online advertising business

AAMAS 2017 – Databroker System: A New Online Advertising System That Keeps Users Engaged While Preserving Their Privacy

Disseminating Partner: OUI

Type of disseminating activity: Demo booth at conference

Target-profile / audience: Scientific Community (Higher Education, Research), Industry, Civil Society, Policy Makers

Number of attendants: Hundreds

Section of the project covered by dissemination: The Data broker tool

Overview of feedback received: Many people came to visit the demo booth, asked questions and expressed their interest in the tool and idea

Reason for choosing this particular event to disseminate the project: AAMAS is the top in the world conference on Autonomous Agents and Multi Agent Systems. The Data broker tool is a multi agent system and therefore exposing the ideas in this venue can lead to future financing of the project and or further development of the research concept.

Integration with future exploitation plans: There are multiple startups looking into similar ideas to the Databroker these days. Presenting our work in a prestigious conference supports our claim for the Databroker’s patent application that our work was prior to others.

Relevant links: http://www.ifaamas.org/Proceedings/aamas2017/forms/authors.htm#G

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