Chair: Townsend Feehand, IAB Europe (BE)
Moderator: Nikolaos Laoutaris, Telefónica and Data Transparency Lab (ES)
Panel: John Byers, Boston University (US), Christopher Clifton, Purdue University (US), Will DeVries, Google (US), Pedro Martin Jurado, Spanish Ministry of Industry (ES), Claire Levallois-Barth, Telecom ParisTech (FR)
The lack of awareness of citizens regarding the management of personal information and their increasing concern regarding privacy and data protection pose a serious risk for the sustainable economic growth of online services. In 2015, the Eurobarometer study revealed that 63% of EU citizens do not trust online businesses (search engines, online social networks, e-mail services), more than half of the citizens neither like providing personal information in return for free services, nor appreciate the use of their personal data for targeted advertising. These numbers implicitly demand more transparency around the use of personal data in online services. The recently adopted General Data Protection Regulation (GDPR) aims at easing the current situation by enhancing users’ control over their personal data. In light of the concerns this situation raises for the online advertising sector, the panel will address the following questions:
- What are the main concerns of citizens in relation to the use of their personal data?
- What are the most illustrative examples of an intrusive-discriminatory usage of collected personal data?
- What differentiates a “good guy” from a “bad guy” in AdTech? What is the role of self-regulation?
- Do we have the right technological and human resources to monitor and enforce the GDPR?