Online user profiling is a profitable business extensively carried by third parties such as search engines, ad networks and networks providers. It leverages browsing activities to infer user interests and intentions. This activity can be in some cases undesired by Internet users that feel their privacy violated.
This profiling is usually done by companies in cooperation with the owners of the websites offering services to the users. Nevertheless, it is not new the interest of the network providers (and other possible network eavesdropper) to increase their revenue by analyzing their users’ data. It was 2006 when NebuAd started doing Deep Packet Inspection (DPI) in order to provide advertising solutions.
* More details about this study can be found at:
R. González, C. Soriente, N. Laoutaris
to be presented at 16th Internet Measurement Conference (IMC). 2016.