TYPES
Towards transparency and privacy in the online advertising business

TYPES Panel at CPDP 2017 – DATA PROTECTION AND PRIVACY CONCERNS OF USERS, INDUSTRY AND REGULATORS – 10.30 AM, January 25th, Brussels

CPDP is a conference about privacy and data protection. It offers a forum where different voices are heard and where positions are compared debated, approached or differentiated. More information about this conference is available on the official website here

ONLINE ADVERTISING: DATA PROTECTION AND PRIVACY CONCERNS OF USERS, INDUSTRY AND REGULATORS

organised by TYPES project

Chair Townsend Feehand, IAB Europe (BE)

Moderator Nikolaos Laoutaris, Telefónica and Data Transparency Lab (ES)

Panel John W. Byers, Boston University (US), Christopher W. Clifton, Purdue University (US), Will DeVries, Google (US), Pedro Martin Jurado, Spanish Ministry of Industry (ES), Claire Levallois-Barth, Telecom ParisTech (FR)

The lack of awareness of citizens regarding the management of personal information and their increasing concern regarding privacy and data protection pose a serious risk for the sustainable economic growth of online services. In 2015, the Eurobarometer study revealed that 63% of EU citizens do not trust online businesses (search engines, online social networks, e-mail services), more than half of the citizens neither like providing personal information in return for free services, nor appreciate the use of their personal data for targeted advertising. These numbers implicitly demand for more transparency over the use of personal data in online services. The recently adopted General Data Protection Regulation (GDPR) aims at easing the current situation by enhancing users’ control over their personal data. In light of the concerns this situation raises for online advertising sector, the panel will address the following questions:

  • What are the main concerns of citizens in relation to the use of their personal data?
  • What are the most illustrative examples of an intrusive-discriminative usage of collected personal data?
  • What does differentiate a “good guy” from a “bad guy” in AdTech? What is the role of self-regulation?
  • Do we have the right technological and human resources to monitor and enforce the GDPR?

 

Leave a Reply