Data Valuation Portal

This data valuation portal informs users on how advertisers target users, the kinds of personal information available on the ad-market, and the financial value of it . For this purpose, the back-end crawlers collect bidding data from four major advertising platforms using a combination of targeting options provided by the platforms. Interested user can select one of the advertising platforms and choose a combination of demographic and behavioral data that describe a given online user, then the portal displays the monetary value of that profile and its evolution over time.

Learn more about this tool on the official website here and the associated paper found here.

Do NOT follow this link or you will be banned from the site!