Towards transparency and privacy in the online advertising business

Pints of Science – Invited Speaker at Pints of Science


Type of disseminating activity: Talk

Target-profile / audience: General Public

Number of attendants: 20

Section of the project covered by dissemination: WP5 Data Valuation tools (in particular FDVT)

Overview of feedback received: Pints of Science is a global event in 12 different countries over the world whose aim is to bring science close to the society. The talks take place in bars since the goal is to have an informal environment. Dr. Cuevas was an invited speaker and it introduces todays problems with privacy around online advertising, and dedicate some time to present the Facebook Data Valuation Tool, which is part of WP5.

Reason for choosing this particular event to disseminate the project: An important aspect of TYPES is to reach average internet user and disseminate the tools that are being developed to the society in order to create awareness around the lack of transparency in the online advertising market.

Other comments: –

Relevant links: https://pintofscience.es/event/big-data-y-privacidad

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