TYPES
Towards transparency and privacy in the online advertising business

Online Privacy and Web Transparency

Disseminating Partner: TID

Type of disseminating activity: Seminar in Dagsthul

Target-profile / audience: Scientific Community (Higher Education, Research), Industry, Policy Makers

Number of attendants: 40

Section of the project covered by dissemination: Reverse engineering real-time bidding ad-ecosystem for user personal data valuation and systems supporting it. Also, privacy leakage via cookie synchronization..

Overview of feedback received:

From the given activity, 1 new project idea was discussed and as an academic paper direction.

It also allowed TID to discuss with some industrial partners attending the seminar on how technology built within the consortium could be used by some experimental browsers (such as Cliqz) for better user experience and data protection.

Finally, it allowed some discussion that lead to continuous online collaboration for data analysis on advertising with another industrial participant.

Reason for choosing this particular event to disseminate the project:

The specific location is a prestigious place where academics and industrial partners can attend by invitation only. The topics of discussion had to do with Online Privacy, Transparency, Web Tracking, Discrimination, Big data and Privacy Enhancing Technologies and are directly related to the TYPES project.

Therefore, it was imperative that TYPES was represented to disseminate the project’s work and allow others to provide feedback on these activities.

Integration with future exploitation plans

This activity allowed TID to communicate to other academic and industrial partners, as well as personnel in charge of public policy crafting (EU) of the efforts done in the research lab of Telefonica on the topics of privacy, security, advertising and transparency and enabled fruitful discussions that led to further explorations of new projects as well as new ideas for products (i.e., commercialization of ideas and existing prototypes).

It also allowed TID to discuss with some industrial partners attending the seminar on how technology built within the consortium could be used by some experimental browsers (such as Cliqz) for better user experience and data protection.

Relevant links:

http://www.dagstuhl.de/en/program/calendar/semhp/?semnr=17162

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