Towards transparency and privacy in the online advertising business

ESOMAR Summer Academy – Invited Speaker ESOMAR Summer Academy


Type of disseminating activity: Talk

Target-profile / audience: Industry, Media

Number of attendants: 70

Section of the project covered by dissemination: WP3 – Overview of ad fraud techniques in Online advertising

Overview of feedback received: Dr. Ángel Cuevas had the chance to present techniques derived from TYPES project to the media research industry where advertisers and ad tech players were present. They acknowledge the importance of the work we are doing in TYPES and become interested. In particular, Dr. Cuevas get in touch with people representing Twitter, Coca-Cola and other companies for further contacts once TYPES technology is developed.

Reason for choosing this particular event to disseminate the project: This event brings together people from media research industry including advertisers and adtech. For TYPES it is very important to disseminate to this section the technology we are developing as well as the overall message regarding the necessity of transparency in the only advertising market.

Other comments: –

Relevant links: https://www.esomar.org/events-and-awards/events/global-and-regional/summer-academy-2016/summer-academy-2016_seminar.php

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