TYPES
Towards transparency and privacy in the online advertising business

D4.2 RELEASE AND ASSESSMENT OF PRIVACY SAFEGUARDING SOFTWARE AND SERVICES

Executive Summary

This deliverable presents the overall design and implementation effort for the tools described in WP4. The first tool is targeting both regular end-users and corporate end-users and is comprised of a webbrowser plug-in and a user configuration panel. This tool enables the users with two main functionalities: the detection of trackers and blocking them, as well as the detection and reverse engineering of targeted advertisements. The second tool is a cookie proxy that detects privacy violation of end-users (regular and corporate) and safeguards them against such violations. The
functionalities of all tools are described in more detail and how they fulfil user and industry-related requirements.