TYPES
Towards transparency and privacy in the online advertising business

D4.1 DESIGN OF PRIVACY SAFEGUARDING TOOLS

Executive Summary

This deliverable introduces the functional design of the TYPES privacy safe-guarding tools. These tools are divided between; i) user interfaces, which aim to simplify, clarify and unify the management of user privacy preferences and ii) safeguarding tools, which enforce users preferences. In the context of TYPES, two user interfaces; for standard and corporate users, and two safeguarding tools; the Tracker Options Controller, and the Web Identity Translator are presented. These tools to help users find a balance between their needs for online privacy, and requirements of the online advertising ecosystem, which relies on their personal data.