TYPES
Towards transparency and privacy in the online advertising business

D2.5 FINAL REPORT ON EXPLOITATION AND COMMERCIALIZATION PLANS

EXECUTIVE SUMMARY

This deliverable presents the business plans of TYPES results. The business plans have been adjusted from their previous version (D2.3). They are divided to equal number as the number of products that have been implemented within TYPES project framework. Corporate Web browser plugin, Open source Web browser plugin, Proxy for privacy violation detection and safeguarding, Personal data valuation web-survey tool, Data valuation web portal, YouTube videos valuation tool, FDTV web browser extension and Privacy preserving data broker. We have also added a new section on the BetaCitizens testing platform designed and implemented by AUI, regarding the exploitation that AUI will perform.

After the individual business plans for each of the products, are explained described and recorded, the joint exploitation plans are presented. Each business plan includes the presentation of the product, its potential users and/or customers, a market analysis, its barriers and the measures to overcome them, a SWOT analysis, the corresponding investment each partner is going to make along with the profit projections, the probable competitors and the strategy and implementation of the exploitation plans. Some of the most important conclusions in each case are reported on Porter’s five forces analysis1 and in Lean Canvases