D2.1 Requirements Definition

Abstract

This document contains the User, Technical, and Advertising Industry requirements for the TYPES project. This project has received funding from the Horizon 2020 Programme (H2020-DS-2014-1) under Grant Agreement number 653449. The main goal of this project is to enhance transparency in the online advertising environment and consequently to raise the trust of end-users in the aforementioned industry. This will ultimately lead to the growth of the online advertising industry, benefiting both it and the end-users who consume online content.

These requirements have been set by the members of the consortium developing TYPES, namely EURECAT, TELEFONICA, NEC EUROPE LTD, WEDIA LIMITED, FUNDACION IMDEA NETWORKS, THE OPEN UNIVERSITY OF ISRAEL, UNIVERSIDAD CARLOS III DE MADRID, INTERACTIVE ADVERTISING BUREAU EUROPE, UPCOM BVBA, ASOCIACIÓN DE USUARIOS DE INTERNET SPAIN.

The requirements defined herein aim to ensure a widespread adoption of the tools and technologies by both end-users and industry and their conformity to all legislation currently in place.

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