If you are not paying for it, you are the product: How much do advertisers pay to reach you?
Authors: Panagiotis Papadopoulos, Nicolas Kourtellis, Pablo Rodriguez Rodriguez, Nikolaos Laoutaris DOI: 10.1145/3131365.3131397 Abstract: Online advertising is progressively moving towards a programmatic model in which ads... Learn More
FDVT: Data Valuation Tool for Facebook Users
Authors: José González Cabañas, Ángel Cuevas, Rubén Cuevas DOI: 10.1145/3025453.3025903 Abstract: The OECD, the European Union and other public and private initiatives are claiming for the necessity... Learn More
The cookie recipe: Untangling the use of cookies in the wild
Authors: Roberto Gonzalez, Lili Jiang, Mohamed Ahmed, Miriam Marciel, Ruben Cuevas, Hassan Metwalley, Saverio Niccolini DOI: 10.23919/TMA.2017.8002896 Abstract: Users online are commonly tracked using HTTP... Learn More
DYCOM: A Dynamic Truthful Budget Balanced Double-sided Combinatorial Market
Rica Gonen, Ozi Egri Abstract Recently, there has been increased attention on finding solutions for double-sided markets with strategic buying and selling agents.... Learn More
Databroker System: A New Online Advertising System That Keeps Users Engaged While Preserving Their Privacy
Rica Gonen Abstract In 2013 Online advertising generated $42B worth of revenue and more than 3.4 million direct and indirect jobs in... Learn More
Secure centrality computation over multiple networks
G. Asharov, F. Bonchi, D. García Soriano and T. Tassa Proceeding: 26th International World Wide Web Conference (WWW), April 2017, Perth, pp. 957-966 ABSTRACT... Learn More
Exposing the probabilistic causal structure of discrimination
Authors: Francesco Bonchi, Sara Hajian, Bud Mishra, Daniele Ramazzotti Partners involved: EURECAT Published in: Int J Data Sci Anal (2017) 3: 1... Learn More
Your Data in the Eyes of the Beholders: Design of a Unified Data Valuation Portal to Estimate Value of Personal Information from Market Perspective
Authors: Yonas Mitike Kassa, Jose Gonzalez, Ángel Cuevas, Rubén Cuevas, Miriam Marciel, Roberto González Partners involved: IMDEA, UC3M, NEC Published in: Availability,... Learn More
User Profiling in the Time of HTTPS
Authors: Roberto Gonzalez, Claudio Soriente, Nikolaos Laoutaris Partners involved: NEC, TID Proceeding: IMC ’16 Proceedings of the 2016 Internet Measurement Conference, Pages... Learn More
Independent Auditing of Online Display Advertising Campaigns
Authors: Patricia Callejo, Ruben Cuevas, Angel Cuevas, Mikko Kotila Partners involved: IMDEA, UC3M Proceeding: HotNets ’16 Proceedings of the 15th ACM Workshop... Learn More