Not unlike tightrope walkers of old, navigating the issues of data privacy and security in the online advertising industry means pulling off a daunting balance act; it often entails treading... Learn More
What is MyData? The term MyData refers 1) to a new approach, a paradigm shift in personal data management and processing that seeks to transform the current organization centric system... Learn More
1. Privacy is not hype. The uncontrolled erosion of privacy is not a “victimless crime”. The cost is just shifted to the future. Could be paid tomorrow — an offending ad... Learn More
When Bitcoin was released back in 2009, many people believed that a new era of currency anonymity was rising. After all, Bitcoin transactions don’t require you to reveal any personal... Learn More
The business model of media organizations For many years traditional media, newspapers, magazines, television and radio stations, as well as modern online news sites, have been producing content with sole... Learn More
If only I had a penny for every time I’ve heard this aphorism! True, most typology studies out there as well as our own experiences verify that currently most of... Learn More
The idea of viral marketing is that of exploiting a pre-existing social network in order to increase brand awareness or product sales through self-replicating viral processes. The goal is to... Learn More
Online user profiling is a profitable business extensively carried by third parties such as search engines, ad networks and networks providers. It leverages browsing activities to infer user interests and... Learn More
Privacy is just one of the angles in which the online advertising ecosystem needs to make a serious step ahead. Other of the most important problems that online advertising suffer... Learn More
At the start of July, the Dutch Minister for Economic Affairs Henk Kamp confirmed to the Dutch parliament that the detection of ad blockers does not require the consent of... Learn More
Over the last 18 months I’ve been attending a Data Protection/Privacy event almost every month. It has been a pretty rewarding experience; one that is very different to the usual... Learn More
As from 2018, under the newly adopted General Data Protection Regulation (EU) 2016/679 (GDPR), the Article 29 Working Party (WP29), bringing together the European Union’s national data protection authorities, will... Learn More
At last, after a very intense month of running DTL Award Grants’16 I can sit back on the balcony, have a coffee, and relax without getting Comment Notifications from HotCRP, or urgent emails every... Learn More
In addition to being a fundamental right, privacy is a determining factor in the exercise of power that affects directly the freedom and creativity of the citizens. In this two-part article... Learn More
In addition to being a fundamental right, privacy is a determining factor in the exercise of power that affects directly the freedom and creativity of the citizens. In this two-part article... Learn More
After over three years of discussions, the EU council formally adopted the General Data Protection Regulation (GDPR) on 14 April, which was voted by the European Parliament a few days... Learn More
In October 2015, the Court of Justice of the European Union (CJEU) declared the Safe Harbour scheme for transferring data from the EU to the U.S. to be invalid. Since... Learn More
TYPES strives to develop tools and technologies whose purpose will be, amongst others, to raise the transparency of the online advertising environment and its practices. A pivotal part played in... Learn More
Now that the public consultation has been launched for the review of the ePrivacy Directive, it’s interesting to consider the reasons a review is considered necessary. The review was mentioned... Learn More
Have you ever asked yourself how Google, Facebook, Twitter, websites, etc are offering free services of high value to end-users? Obviously they are businesses and they final goal is making... Learn More
Billions of transactions are carried out via exchanges at every given day, and the number of transactions and exchanges continues to grow as the need for competitiveness promotes adoption. The... Learn More
In many settings, competing parties that own proprietary confidential databases need to mine the data which they hold in order to distill from them meaningful findings that could be used... Learn More
Online Behavioural targeted Advertising (OBA) has risen in prominence as a method to increase the effectiveness of online advertising. OBA operates by associating tags or labels to users based on... Learn More
Algorithms and decision making based on Big Data have become pervasive in all aspects of our daily (offline and online) lives, as they have become essential tools in personal finance,... Learn More
Programmatic advertising continues to be at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin to the Festival of Creativity... Learn More
There’s a lot of talk these days about the so-called “Safe Harbour” agreement between the United States and the European Union, which the Court of Justice of the European Union... Learn More
For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unraveling its intricacies might seem daunting at first. The purpose of this article is to... Learn More
Web firms may have an interest in pursuing the monetization of users’ data with some more moderation. If they don’t, privacy concerns as well as adoption of tracking and advertisement... Learn More