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What is MyData? The term MyData refers 1) to a new approach, a paradigm shift in personal data management and processing that seeks to transform the current organization centric system... Learn More

1. Privacy is not hype. The uncontrolled erosion of privacy is not a “victimless crime”. The cost is just shifted to the future. Could be paid tomorrow — an offending ad... Learn More

When Bitcoin was released back in 2009, many people believed that a new era of currency anonymity was rising. After all, Bitcoin transactions don’t require you to reveal any personal... Learn More

The business model of media organizations For many years traditional media, newspapers, magazines, television and radio stations, as well as modern online news sites, have been producing content with sole... Learn More

If only I had a penny for every time I’ve heard this aphorism! True, most typology studies out there as well as our own experiences verify that currently most of... Learn More

The idea of viral marketing is that of exploiting a pre-existing social network in order to increase brand awareness or product sales through self-replicating viral processes. The goal is to... Learn More

Online user profiling is a profitable business extensively carried by third parties such as search engines, ad networks and networks providers. It leverages browsing activities to infer user interests and... Learn More

Privacy is just one of the angles in which the online advertising ecosystem needs to make a serious step ahead. Other of the most important problems that online advertising suffer... Learn More

At the start of July, the Dutch Minister for Economic Affairs Henk Kamp confirmed to the Dutch parliament that the detection of ad blockers does not require the consent of... Learn More

Over the last 18 months I’ve been attending a Data Protection/Privacy event almost every month. It has been a pretty rewarding experience; one that is very different to the usual... Learn More

As from 2018, under the newly adopted General Data Protection Regulation (EU) 2016/679 (GDPR), the Article 29 Working Party (WP29), bringing together the European Union’s national data protection authorities, will... Learn More

At last, after a very intense month of running DTL Award Grants’16 I can sit back on the balcony, have a coffee, and relax without getting Comment Notifications from HotCRP, or urgent emails every... Learn More

In addition to being a fundamental right, privacy is a determining factor in the exercise of power that affects directly the freedom and creativity of the citizens. In this two-part article... Learn More

In addition to being a fundamental right, privacy is a determining factor in the exercise of power that affects directly the freedom and creativity of the citizens. In this two-part article... Learn More

After over three years of discussions, the EU council formally adopted the General Data Protection Regulation (GDPR) on 14 April, which was voted by the European Parliament a few days... Learn More

In October 2015, the Court of Justice of the European Union (CJEU) declared the Safe Harbour scheme for transferring data from the EU to the U.S. to be invalid. Since... Learn More

TYPES strives to develop tools and technologies whose purpose will be, amongst others, to raise the transparency of the online advertising environment and its practices. A pivotal part played in... Learn More

Now that the public consultation has been launched for the review of the ePrivacy Directive, it’s interesting to consider the reasons a review is considered necessary. The review was mentioned... Learn More

Have you ever asked yourself how Google, Facebook, Twitter, websites, etc are offering free services of high value to end-users? Obviously they are businesses and they final goal is making... Learn More

Billions of transactions are carried out via exchanges at every given day, and the number of transactions and exchanges continues to grow as the need for competitiveness promotes adoption. The... Learn More

In many settings, competing parties that own proprietary confidential databases need to mine the data which they hold in order to distill from them meaningful findings that could be used... Learn More

Algorithms and decision making based on Big Data have become pervasive in all aspects of our daily (offline and online) lives, as they have become essential tools in personal finance,... Learn More

Programmatic advertising continues to be at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin to the Festival of Creativity... Learn More

There’s a lot of talk these days about the so-called “Safe Harbour” agreement between the United States and the European Union, which the Court of Justice of the European Union... Learn More

For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unraveling its intricacies might seem daunting at first. The purpose of this article is to... Learn More

Web firms may have an interest in pursuing the monetization of users’ data with some more moderation. If they don’t, privacy concerns as well as adoption of tracking and advertisement... Learn More