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The Road to Programmatic

Programmatic advertising continues to be at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin to the Festival of Creativity...
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Layman’s Programmatic

For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unraveling its intricacies might seem daunting at first. The purpose of this article is to...
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