Media Industry: Increasing the engagement but also the revenue
The business model of media organizations For many years traditional media, newspapers, magazines, television and radio stations, as well as modern online... Learn More
“Oh … but people don’t care about privacy”
If only I had a penny for every time I’ve heard this aphorism! True, most typology studies out there as well as... Learn More
Privacy preserving computations for viral marketing: the case of rational players
The idea of viral marketing is that of exploiting a pre-existing social network in order to increase brand awareness or product sales... Learn More
User profiling in the time of HTTPS
Online user profiling is a profitable business extensively carried by third parties such as search engines, ad networks and networks providers. It... Learn More
Online Truthful Mechanisms for Multi-sided Markets
Moran Feldman, Rica Gonen Abstract The study of mechanisms for multi-sided markets has received an increasingly growing attention from the research community,... Learn More
The Value of Online Users: Empirical Evaluation of the Price of Personalized Ads
Authors: Miriam Marciel, Jose Gonzalez, Yonas Mitike Kassa, Roberto Gonzalez, Mohamed Ahmed Partners involved: NEC, IMDEA, UC3M Published in: Availability, Reliability and... Learn More
MyData 2016 Advancing Human Centric Personal Data, Helsinki – Finland
Disseminating Partner: ASOCIACIÓN DE USUARIOS DE INTERNET Type of disseminating activity: Presentation at Conference Target-profile / audience: Scientific Community (Higher Education, Research),... Learn More